MORE INFO ON VICTORY.

[oldguyinTX]

"A corporate decision based on pure economics".

http://www.ride-ct.com/?p=19355

 

[Copperman]

"A corporate decision based on pure economics".

http://www.ride-ct.com/?p=19355

Aren't all corporate decisions based on pure economics?

 

[Bob Denman]

...Only the short-sighted ones... :banghead:

 

[DrewNJ]

Or the profitable ones....

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[PrairieSpyder]

It does make sense. The Victory and Indian lines are kinda redundant. Like one of the dealers said, this would be a great time to get a good price on a Victory.

 

[PrairieSpyder]

...Only the short-sighted ones... :banghead:

Of course, Bob! As John Maynard Keynes said, "In the long run, we'll all be dead."

 

[Bob Denman]

Or the profitable ones....

Are you discussing short-term, or long-term profits? :dontknow:
Have they considered how this decision will affect their reputation in the marketplace?
If prospective buyers of anything that comes from Polaris decide to purchase elsewhere: this could impact their sales in major ways.
They sell
Snowmobiles
ATVs
Indian motorcycles
SlingShots

They also bought a lot of battery-powered technology from Brammo...

What if folks decide that they're not going to remain in the marketplace? :shocked:

 

[Chupaca]

Ahhhh....

Still a shame. Victory did have a style of it's own and it's sad to see it go. But hey..!! like the indidan it may be back down the road.....:thumbup: we never see the figures so who knows....

 

[Jimboregon]

If I were to buy another 2 wheeler, it would have been a Victory.

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[DrewNJ]

Unlike Indian, the "Victory" name wasn't around long enough to really be considered an iconic brand. It really served no purpose to keep two similar brands under the same Polaris roof. Easier to utilize the "Indian" name and heritage and focus on further developing the "Indian" name. No reason Polaris couldn't add a Victory styled bike to the Indian lineup. Likely, they would sell better due to the use of the more iconic "Indian" name too.
Simply, long term....

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[Bob Denman]

Now THAT's some good-thinking: fold Victory into the Indian line-up! :clap: :thumbup: