The reality is the manufacturer sells the bike to the dealer in a crate wherever the bike is built. The dealer pays for the shipping to their location. They pay for the tariffs too. If they want assemble it to put it on the showroom floor or un-crate and assemble it for you on demand doesn't really matter, that's a labor cost to the dealer.
So, the dealer is passing on that shipping fee to you as they have to pay that up front when they take delivery from Can Am for stock. That fee is determined by Can Am's shipping and customs agent, not the dealer. The dealer has to additionally pay their tech a couple of hours of shop work to assemble and test the machine.
So, the MSRP includes the cost of the actual vehicle from Can Am, the tariffs and the dealer profit. The shipping costs, the assembly and setup, should probably be an actual out of pocket expense for the dealer, not a profit center.
When I bought my 2026 Sea to Sky this year, this was all broken down for me. The shipping cost was what they showed me billed from Can Am, the un-crating cost was two hours of shop time labor, which was probably less than it really cost them. They ate the cost to retrieve the bike from their warehouse to the store.
So I paid MSRP, which was reasonable as the 2026 RT LTDs and Sea to Skies were selling well and I got the last one left from the sizeable batch they had received.
So out the door I felt the cost was reasonable and they gave me a very reasonable price for my 2021 RT LTD trade. I had to pay the standard state sales taxes and the standard state document fee.
Did they make any money on the transaction? Of course they did, they made the difference between MSRP and their wholesale costs plus the tariffs. Did they make money on shipping and assembly, not really no. Did I get a good deal? Probably as they were in demand in my location and I didn't have to pay any MSRP price plus any market correction. They obviously kept any manufacturer paybacks for their number of units sold any plus help with their floor plan costs. They also probably made about $2,000 profit on my trade after they had done an oil and filter service, which was due. They didn't even have to detail it as it was very clean and stock. They sold it within two weeks.
Could I have got a bit cheaper price if I shopped around nationally? Probably, but I'd be possibly be paying a new shipping cost and I wouldn't have continued to have the good working relationship with my dealer's service department who have looked after me very well for the past five years. I don't mind if they make a fair profit, I just don't like to feel I'm getting ripped off. It was just a very straightforward, easy and quick financial transaction completed in an hour, plus an hour when I came to pick it up after it was assembled and tested. Staff were exceptionally friendly and quickly realized any financial dealings and product final choices were with my wife who they treated with the greatest of respect making the buying experience a good one for her too.