Don't most of the people that go to Sturgis ride a bike already. I've never been, but it seems that the people who attend are fairly hardcore, based on what I've read in the past. My point is why would BRP unleash (at Sturgis) some model for those that have never ridden, or cannot afford too much. I still think they will go for another demographic market (other than what you've chosen); they'll be looking to convert those already riding a 2 wheeler.
Bob D.,
A side bet. If I win, you ask Lamont to change your post count to 1, where it will stay forever. If you win, I'll send you $25.