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Once again, BRP didn't show up for Daytona Bike Week!!
- Thread starter Tango
- Start date
shakin_jake
Member
~~~a couple weeks ago i rode Cretin Girl (21’RTL) to my doctor’s office in Inverness Fla. Mine was the only Can Am Spyder I saw but i saw at least 2 dozen Harley Trikes, and not all of them were riding together. For sure, their pilots all fit the joe & Jane wallet Chain image. Them boys been riding Milwaukee bikes for a long while, me thinks. More power to them but the Harley trike ain’t my cup of tea. Next to Cretin Girl, the Harley trike looks like AG equipment, of an older variety
Best,
Jake
Reddick Fla.
It’s never too late to have a happy childhood
slhanks004
New member
I used to attend Arizona Bike Week every year in Phoenix (it's easy for me, I live in a suburb). Years ago, all the manufacturers had booths and demos. HD, Suzi, Kawi, Honda, Victory, even Kemco (scooters) - you name it. The last time I went, which was probably 6 or 7 years ago, there were maybe half as many brands there. Harley always shows up in a big way. I'm sure a lot of older riders are in the same boat as me - age and/or physical limitations make riding a two-wheeler less feasible. BRP is losing out on capturing these aging riders by not making their presence more well-known. Someone said Can-Ams are a niche market. That's all they will ever be unless they step up their presence in the market. When I bought my Spyder last November, I could have bought a HD trike, but as a double leg amputee it would have required some significant modifications to allow that. I could have bought a Goldwing automatic, which is already an expensive proposition, and by the time you add a trike conversion, etc. You're looking at $45-50k. I bought a stock 2022 Spyder RT Limited and was able to ride it home from the dealership, for around $30k. I'm sure I am not the only person in this situation.
blackphoenix38
Member
SO much this... BRP has absolutely no idea how to market their On-road Brand. They are all over the place and really don't have a "Brand Identity" other than it's for old people or people who "can't ride"
They really need to hit these rallys with a good PR team and get the word out and get the general public interested in them. After 15 years you'd think people know what a Spyder is.. I've run into so many riders that don't have a clue what they are or who makes them.
Now you're on to something. Road machines are so completely outside their normal market it's not funny. Their marketing and service model is set up for 'toys', not essential road machines.
IdahoMtnSpyder
Active member
If they are so "out of tune" with American ideas then why are their net profits looking like this? https://www.macrotrends.net/stocks/charts/DOOO/brp/revenue
And this. https://www.prnewswire.com/news-rel...tion-of-substantial-issuer-bid-301510549.html
IdahoMtnSpyder
Active member
I think this whole discussion is a case of folks trying to describe what's wrong with the forest when all they are looking at is one tree! :bdh:
ARtraveler
R.I.P. Dwayne
Hello Idaho: If you are going to use quotes (re your post #49), then you should put in the whole quote. Otherwise, the comment is "out of context." My whole quote is listed below.
BRP marketing does not seem to be "in tune" with American ideas.
Danica Patrick as a spokesperson, driving on a Sunday afternoon ride in New York City?
Remember the Triple Black announcement when they were in Sturgis?
You left out the two items that I referred to. Think how much better their profits might be if they "got it" when it came to marketing. There have been some additional "bad things" but I have left them out because I don't want people to think I am picking on them too much. :bowdown:
BRP marketing does not seem to be "in tune" with American ideas.
Danica Patrick as a spokesperson, driving on a Sunday afternoon ride in New York City?
Remember the Triple Black announcement when they were in Sturgis?
You left out the two items that I referred to. Think how much better their profits might be if they "got it" when it came to marketing. There have been some additional "bad things" but I have left them out because I don't want people to think I am picking on them too much. :bowdown:
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IdahoMtnSpyder
Active member
Ahhhhhhhhh, we could get into quite a discussion about what is the best protocol with regard to quotes. I read your comment as being a comment about marketing and supported or illustrated by two examples, but not defined by those two examples. Since many comments posted here have one or two sentences that are focused on a single idea, and surrounded by many other comments that are irrelevant or superfluous to the main comment, I've always felt it best to not quote the fluff but only the substantive parts. That makes it more clear what concept I'm specifically responding to.
If IIRC Peter Aawen has recommended deleting irrelevant portions when quoting.
blackphoenix38
Member
You are looking at BRP as a whole company.. not the on-road division. I'd like to see those number split up and the actually bottom line on the On-Road Brand.
they talk about powersports and ski-doo.. It just always seems like the On-road brand is the child no one wants to talk about.. but then again.. who am I right..
IdahoMtnSpyder
Active member
I didn't have any luck finding sales and revenue numbers broken down by product line. I agree, it would be nice to see them. There are some comments where SSVs and 3WV are lumped together and reported on their own. Those comments were very positive. One reason may be that PWCs and such are very focused on competitive market segments. Spyders would compete clearly with what market segment?
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ARtraveler
R.I.P. Dwayne
Idaho: we shall remain at respectful disagreement on the subject of quotes.
I still believe quotes should be carried forward in full, so that the exact words and intentions of the person making the quote are shown. To leave any part out...changes the intent of the quote. :bowdown:
This happens all the time in many manners of greater importance than the subject at hand. :bowdown:
I feel it is my duty to let people know on this site when someone misquotes me.
I still believe quotes should be carried forward in full, so that the exact words and intentions of the person making the quote are shown. To leave any part out...changes the intent of the quote. :bowdown:
This happens all the time in many manners of greater importance than the subject at hand. :bowdown:
I feel it is my duty to let people know on this site when someone misquotes me.
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bigbadbrucie
New member
ARt...... have you watched the TV news lately? They seem to partially quote as well as misquote regularly. Just sayin
ARtraveler
R.I.P. Dwayne
I rest my case. That has not gone un-noticed to me. :bowdown:
Fatcycledaddy
Active member
Must be to cold to ride.......too many people bemoning BRP and their marketing and not out riding.
If all of you are so good at marketing, know exactly what and how it should be done, know all the faults of the Spyder and how to fix it, start a company and show us the results.
Lets face it, we all have out own opinions, and are basing those opinions by never being in the board meatings, never seeing the bottom line, not knowing what cost being at those events incure. I work for a company that went ot every home show for years believing that is where 60% of our sales came from. When I became sales manager I started tracking these shows and the sales that came from them. Each show cost thousands of dollars in entry fees, a massive outlay of cash getting the product to the show and setting it up, then a ton of cost getting the people there to staff it and the overtime paid to them. All of the cash outlay doesn't include the burnout of the people that had to attend all of the shows. When we truley started tracking what sales acualy came from all of those showes was less than 3% of our sales and was a marketing plan that lost us money every year. We now attend a couple of choice shows marketing to a specific clientele and freeing up our people to concentrate on those clientele, and our sales have gone through the roof.
Just the opinion of a sales manager for a small regional company that went from 1.3 million in sales annually in 2009 to over 30 million in sales last year. I was told by a lot of talking heads that our approach was all wrong and was going to cost us are franchise.
BRP is the only one that is putting their future and cash on the line every day using all of the information that is not available to us. Although they will never make everyone here happy, I think they do know what they are doing.
If all of you are so good at marketing, know exactly what and how it should be done, know all the faults of the Spyder and how to fix it, start a company and show us the results.
Lets face it, we all have out own opinions, and are basing those opinions by never being in the board meatings, never seeing the bottom line, not knowing what cost being at those events incure. I work for a company that went ot every home show for years believing that is where 60% of our sales came from. When I became sales manager I started tracking these shows and the sales that came from them. Each show cost thousands of dollars in entry fees, a massive outlay of cash getting the product to the show and setting it up, then a ton of cost getting the people there to staff it and the overtime paid to them. All of the cash outlay doesn't include the burnout of the people that had to attend all of the shows. When we truley started tracking what sales acualy came from all of those showes was less than 3% of our sales and was a marketing plan that lost us money every year. We now attend a couple of choice shows marketing to a specific clientele and freeing up our people to concentrate on those clientele, and our sales have gone through the roof.
Just the opinion of a sales manager for a small regional company that went from 1.3 million in sales annually in 2009 to over 30 million in sales last year. I was told by a lot of talking heads that our approach was all wrong and was going to cost us are franchise.
BRP is the only one that is putting their future and cash on the line every day using all of the information that is not available to us. Although they will never make everyone here happy, I think they do know what they are doing.
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