AY4B ^^ How did they get ahead by such a wide margin? Easy really, firstly you target mainly the 'likely Victory buyers' in every way you can to get more of them to answer the survey than buyers of other bikes (by city, suburb, dealer, magazine buying profile, internet website, etc, etc) and then you bias the questions towards getting the desired response from satisfied Victory owners.... you can even make some of the 'qualifying questions' work to exclude people who aren't happy Victory owners.
All up, you initially slant the survey so that those who aren't likely to support your desired outcome don't bother answering, then you find whatever reason it takes to exclude the responses that don't agree with your desired outcome..... Going to the slightly ridiculous in order to provide an example, you could go about it something like this:
1). collect any 100 motorcyclists together from those you meet at a Victory Dealers launch;
2). aim your first questions to identify who out of those 100 ride Victory's really like them & then ask ONLY those to proceed apart from a very few 'control' respondents - say 10 avid & happy Victory riders & no more than 2 or 3 riders of any other make (no more than 5 more total) & if you want to show Honda's up as being a poor choice, make sure only 1 of those 'other' respondents is a Honda rider;
3). then ask ONLY those remaining respondents to complete the rest of the survey, knowing the survey questions have been worded to get the answers you want from the happiest Victory owners.....
If there's only one Honda owner out of the total 15 that you allowed to answer the whole thing, then you KNOW that Honda won't figure highly in the results, just like you KNOW that Victory's will score better than the rest in the satisfaction results because of the way you've skewed & worded the questions.
It's just like the 'trick question' game - Answering Yes or No, answer this question "Have you stopped beating your wife yet?" Whaddya say.... "Ye....errr... n.... errrr...errrr" :shocked: