Sure it's not the best advertisement for the Spyder. However, as it's not the first to catch fire (I know of at least one other video and also of one Girls on Spyders member whose machine caught fire), maybe it will wake BRP up to the fact that there REALLY IS A PERSISTENT PROBLEM WITH THE VENTING SYSTEM ON SOME OF THESE MACHINES. Just look at all the threads regarding "gas smell" .... IMHO, the previous fires and this one probably have the same root cause (and it's something that BRP, unfortunately, has not paid proper attention to).
Maybe, since this was one of their own machines ... it will wake them up and result in a true solution that improves safety for all of us.
So, while it's not great advertising ... I think it couldn't of happened in a better spot; but only if BRP thoroughly investigates and comes up with something that stops these fires from happening for good. As above ..."vehicles shouldn't catch fire"!
Best Regards .... Ann