Not only Danica...

[Bob Denman]

Remaining part of a niche market would be the Death Knell for BRP's efforts... They've got to grow it, and they know it! :thumbup:

 

[Sarge707]

Remaining part of a niche market would be the Death Knell for BRP's efforts... They've got to grow it, and they know it! :thumbup:

Then they should do what they did with the Sea Doo Spark-Small, Nimble, half the price of a Normal Jet Ski?

Produce an "Entry Level" Spyder with the ACE 800 engine (Or Similar) that's Fun, Lighter, Good acceleration and gas mileage and Comes in at $8,999 for the Basic Model without a Frills !!:dontknow:

You get the people hooked because a LOT more can afford to buy it- Then they progress up as they can afford!!!ray:

Note to BRP: I want a Free One when you do!nojoke

 

[Bob Denman]

Would you buy it? :dontknow:
No doubt; they'll need to take a very serious look at how they manage the product lineup...
It'll be interesting to see what the next rhee years hold for them.

 

[Sarge707]

I don't know Danica or this guy. :dontknow:

This the New tough Danica ready to Battle "The Boys?"

 

[ARtraveler]

This the New tough Danica ready to Battle "The Boys?"

Ouch! :roflblack:

 

[Dan_Ashley]

How about they get Chuck Norris or Jackie Chan, or Arnold Schwarzenegger? It's all marketing. Danica for the lower 48 and Messier for above the border.

Not Arnold. California has a population of 38 million and almost every one of the detests that person. How about Bruce Willis, or Tony Danza or ??? Instead?

 

[ARtraveler]

Some off the wall suggestions. Evil Knieval Jr., Peter Fonda, Willie G. Now there are some riders that would really bring interest to the brand.

 

[bruiser]

:shocked:

 

[Dan_Ashley]

I got it!! I do! I do!

wait for it....

The Artist Formerly Known As Prince

 

[Jeriatric]

How about a Canadian born representative who knows something about motorcycles, promoting them, and as it happens had a starring role in 'On Any Sunday'.

http://en.m.wikipedia.org/wiki/Malcolm_Smith_(motorcyclist)

 

[spydaman60]

it blows my mind that they just don't promote more brp funded events (it would cost less) and us common people that buy the spyders! it doesn't cost much to show pictures of 200 people at spyderquest or 600 or 800 at spyderfest. if people see "joe blow and his wife" enjoying their spyder, you'd think it would do more for sales than danika. and being from the northeast, I do know the past captain of the new york rangers---mark messier!! neither of those celebs would get me excited about the spyder!

 

[Bob Denman]

It does pay to have a recognizeable face and voice at the core of your advertising; coupled with the group shots you suggested:

 

[spydaman60]

It does pay to have a recognizeable face and voice at the core of your advertising; coupled with the group shots you suggested:

they don't show celebrities drinking beer! they show good old boys and girls sitting around having a great time. a celebrity isn't going to make people buy the spyder, that of course is just my feeling!:cheers:

 

[Bob Denman]

But they can serve the very useful function of drawing the viewer's attention to the ad...
Then they can cut to the crowds having fun! :thumbup:

 

[spydaman60]

But they can serve the very useful function of drawing the viewer's attention to the ad...
Then they can cut to the crowds having fun! :thumbup:

i'll jump on the phone and get mark to join us for spyderquest and brp can come take some good shots!!!:thumbup:

 

[Bob Denman]

:shocked: I'm not very photogenic...
Unless I've got my helmet on... chinguard latched... and riding in the opposite direction at a GREAT distance! :roflblack:

 

[ARtraveler]

:shocked:

I was just trying to see if anyone was awake. I don't see HD promoters jumping ship anytime soon.

 

[Dan_Ashley]

Sell the sizzle.
Deliver the steak.

Sell the idea "I can be like the celebrity."
Deliver a Spyder.

This is a time-proven and classical marketing program. It works for everything from shoes to soap. From cars to vacations. People don't buy because of the celebrity, or the sizzle, or the pretty girl walking in a bikini. However, people notice your products because of those images. Then, maybe they will stop at a dealer and look...even better maybe they would see one in a parking lot with a "normal" person sitting on it and start to salivate...yes. I mean physically salivate.

 

[bruiser]

I was just trying to see if anyone was awake. I don't see HD promoters jumping ship anytime soon.

Actually that was for that pic of Danica.

 

[hut1]

Celebrity Endorsements do Work

Sell the sizzle.
Deliver the steak.

Sell the idea "I can be like the celebrity."
Deliver a Spyder.

This is a time-proven and classical marketing program. It works for everything from shoes to soap. From cars to vacations. People don't buy because of the celebrity, or the sizzle, or the pretty girl walking in a bikini. However, people notice your products because of those images. Then, maybe they will stop at a dealer and look...even better maybe they would see one in a parking lot with a "normal" person sitting on it and start to salivate...yes. I mean physically salivate.

:agree: