Need to Advertise Spyder MORE!!

[SNSTRO]

I really wish BRP would advertise the Spyder more... Can you imagine how many people who have always wanted to experience the one road feel of riding a motorcycle but just could not get over the risk of major injury, or paying a ton of money for a bike and dropping it/laying it down.. there goes your investment and maybe your leg.. Then there is learning to ride a motorcycle.. that can take a while and dont even think of carrying a passenger until you have mastered your riding skills just for yourself.. then train your passenger to lean with you while they are perched like some misserable little bird in a cage too small on the back praying to god that you dont get them killed and you wobble your way down the road in the wind... Like I said.. WHY DOESNT BRP ADVERTISE THE SPYDER MORE.. all the people that would love the thrill of riding a motorcycle without the major issues.. would go crazy over it.. I mean they are offering all the Thrills with none of the threats.. I think I have saw one Spyder commercial on TV and then never again.. The Spyder needs a Better Advertising Campain... We dont want it to be a novelty that was just produced a few years.. Its way to Cool for that and ahead of its time.. which is the scary thing because most things that are like that.. disapear because the general public didn't find out about it in time/the traditionalist could not accept being obsolete.. We all need to sell the Spyder to anyone that asks about them... The more Spyders/the more dealerships/easier to get parts & service/better prices on Spyder stuff that is more the norm than rare.. Think about it.. as one person said on here.. There are Honda Dealerships EVERYWHERE.. well We need to Strive for CAN AM Dealerships EVERYWHERE... We need to go to every Car Show/Bike Show and be Spokes Persons for our Spyders.. SELL IT SELL IT SELL IT...

 

[CyncySpyder]

:agree: SNSTRO, but selfishly, I also enjoy be'n in the minority pps:

But believe me, every time I'm asked, ppl think I'm a BRP rep. Or something & I just explain, nope, I just L O V E my :spyder: :2thumbs:

 

[usurp31]

I truly believe I sell a spyder a day every time I take it out. As a matter of fact, I think us spyder riders should be paid employees.

 

[Dochands]

what an odd post

 

[boborgera]

what an odd post

:agree::dontknow::dontknow:

 

[SNSTRO]

I posted this as a side to the post of the review for the Spyder.. it got me thinking because the reviewer called the Spyder a Novelty.. and None of us wants that.. Because Novelties come and go.. The majority of the public doesnt even know what a Spyder is.. and the Majority of people are the ones that dont ride motorcycles because of the things I mentioned in the above post .. if there was more Advertising there would be more Spyder Sells/Spyder Riders/Dealerships... etc etc None of us wants the Spyder to be a Novelty that was just made a few years and then stop.. I mean how many Deloreans to you see on the road today.. A Neat Car.. but poor marketing and its now a novelty.. Probably a poor reference but I am sure many of you have seen something really cool, really ahead of its time come out and then just dissapear because it got labeled as a NOVELTY or was poorly advertisted and People just didnt know about it.. So it fade into a Rarity.. Imagine if you will..that because of lack of sales of spyders that BRP stopped making them .. in a short time afterward just try to get parts/service for you spyder... wed all be playing scavanger hunt on ebay and paying big money for anything you find.. and who knows about repairs.. I am just making a point that we need more advertising for the Spyder to insure its survival.. HA HA.. I sound like a Nature Show Host HA HA... WAY TOO MUCH COFFEE this Morning..

 

[IWN2RYD]

I tend to agree with the thought behind your post.

Keep one thing in mind though... They sold out of the RT's (They sell to the dealers and carry no inventory) last year a lot earlier than they expected to.

Yes dealers here and there have some, but no where near the numbers they have routinely with RS's when the next model year hits the floors.

What I am saying is they have a certain production ability. If they advertise to much and create a need beyond the supply/production ability it create horrible "Perceptions" that is a lot worse than some jackwagon calling the Spyder a Novelty.

Besides... I have read more than one reviewer in other areas of my life that have said the same thing. Very few are even still writing later in life, but a few are and they do own up to their perception being incorrect and stating just how wrong they had been...:thumbup:

 

[Dudley]

Advertising costs money....lots of money. This cost is passed on to the selling price of the goods. I would rather pay less for the Spyder and be a "novelty" than pay more. It's nice to have someone walk over and say, "I have seen these on TV, but never saw one in person. Looks really nice!." We, the riders, are the best advertisers BRP could have. We ride, we answer questions, we may carry cards from our salesman, etc. What more could BRP ask for?

 

[Bob Denman]

Well then I guess that it's just going to have to continue to fall upon us to be the best advertising that we can be for these great machines.

 

[JJW SpyderRider]

I tend to agree with the thought behind your post.

Keep one thing in mind though... They sold out of the RT's (They sell to the dealers and carry no inventory) last year a lot earlier than they expected to.

Yes dealers here and there have some, but no where near the numbers they have routinely with RS's when the next model year hits the floors.

What I am saying is they have a certain production ability. If they advertise to much and create a need beyond the supply/production ability it create horrible "Perceptions" that is a lot worse than some jackwagon calling the Spyder a Novelty.

Besides... I have read more than one reviewer in other areas of my life that have said the same thing. Very few are even still writing later in life, but a few are and they do own up to their perception being incorrect and stating just how wrong they had been...:thumbup:

:agree: If you try to sell something you can't provide people will turn on you. Look at the problems with getting parts now. BRP just is not set up to supply many more than the current supply. I'm sure this will change but word of mouth (us Spyder Lovers) has been doing a good job keeping up with supply.

 

[BajaRon]

Need to advertise more? I think each of us do plenty of that every time we go out! hyea:

But when you think about it, there is more to it than advertising. You'll see a Honda, Kawasaki, Harley, etc. dealership on every block. But how often do you cruise by a Spyder dealer? (which is not necessarily the same as a BRP dealer).

That is where the bottle neck is. And I don't see that changing in the near future, or maybe ever.

We are a nitch market right now, like Ducati or KTM. But I don't see where this affects the fun factor we all enjoy.

I'm good with the current status of Rock Star!

 

[ARtraveler]

Very glad to see the enthusiasm exhibited by SNSTRO. There is no doubt we have a dedicated :spyder2: lover here. Dudley is also right in mentioning that someone has to pay for the $'s that are spent on advertising the product. The price is pretty high now--I would hate to see it get even worse. BRP does advertise in the Cycle magazines I read--Cycle World and Rider. I also read Motorcycle Consumer News--but they do not accept advertising. TV advertising is hit and miss for an item like the :spyder2:. They can spend big bucks for 30 seconds, and since the niche market is so small--money spent that way--is dubious at best for attracting new customers. Another thing is demographics. If you look at the :spyder2: owner survey--most of us are in the 50 and above bracket. Advertisers don't consider us to be very good customers in that age range. I either read or heard, (having a senior moment here I guess) that the 35-40 bracket is considered prime customers for advertising. Thats my .02 worth.

 

[sealfloorboards]

I have had lots of people tell me they saw a :spyder2:ad on TV but I've never seen one. I do believe that word of mouth is the greatest form of advertising there is (both good and negative types). My business will live or die on word of mouth.

Rider in comfort,

John SealFloorBoards

 

[bullant12]

I have had lots of people tell me they saw a :spyder2:ad on TV but I've never seen one. I do believe that word of mouth is the greatest form of advertising there is (both good and negative types). My business will live or die on word of mouth.

Rider in comfort,

John SealFloorBoards

:agree: and also agree on the statement that I like to be in a minority. The last couple of months has brought a lot of attention having people inquiring about my :spyder2: and I have seen myself at least 30 minutes talking to that person about the enjoyment I get out of it. I don't see many Keurig coffee machines out there but they sell thanks to what they are.

 

[bikeguy]

We are a nitch market right now, like Ducati or KTM. But I don't see where this affects the fun factor we all enjoy.

I'm good with the current status of Rock Star!

In the off-road market where KTM started as Pentons, it is no longer a niche market. Look at the entry list for any enduro, whether international, national or local, and more than likely there will be more KTM's than all others combined. BajaRon's point is still accurate, however, because KTM's rise to prominence was done through performance rather than advertising or marketing. They build very good bikes, hire the best riders to campaign them, and support their customers very well.

Cotton

 

[SpyderRyder2B]

advertising

They did give new owners those little business card size information flyers to hand out to people -(they came in the welcome package last summer) - I seem to have a stack of them around here somewhere!:yikes:

 

[CyncySpyder]

They did give new owners those little business card size information flyers to hand out to people -(they came in the welcome package last summer) - I seem to have a stack of them around here somewhere!:yikes:

:roflblack: Ive given all mine out & stop by the dealer every couple months to pick up more, hand out to questioning ppl, & give my Dealer & Spyder FREE advertising :thumbup: & them see'n Teddy is just a bonus :2thumbs:

 

[musicarcade]

Need to advertise more? I think each of us do plenty of that every time we go out! hyea:

But when you think about it, there is more to it than advertising. You'll see a Honda, Kawasaki, Harley, etc. dealership on every block. But how often do you cruise by a Spyder dealer? (which is not necessarily the same as a BRP dealer).

That is where the bottle neck is. And I don't see that changing in the near future, or maybe ever.

We are a nitch market right now, like Ducati or KTM. But I don't see where this affects the fun factor we all enjoy.

I'm good with the current status of Rock Star!

:agree:
I would like to see more$$ spent on extending dealerships or service center w/ qualified techs:doorag:

 

[BajaRon]

In the off-road market where KTM started as Pentons, it is no longer a niche market. Look at the entry list for any enduro, whether international, national or local, and more than likely there will be more KTM's than all others combined. BajaRon's point is still accurate, however, because KTM's rise to prominence was done through performance rather than advertising or marketing. They build very good bikes, hire the best riders to campaign them, and support their customers very well.

Cotton

I started out on a 1969 125 Sachs/Penton! Had the Uber Heavy articulated front end, boat anchor.

And while you may be correct about KTM on the racing circuit. An average day in the desert or on a mountain trail you'll not see all that many of them (I own the EXC 300, nice machine).

And since there is no racing circuit for the Spyder, it isn't going to get any recognition in that venue.

It is unfortunate that the Spyder has gotten hung with the 'Old man's ride' label. I think it keeps younger people from trying it. That may change though, as you can't keep a good secret for ever.

 

[wyliec]

Advertising costs money....lots of money. This cost is passed on to the selling price of the goods. I would rather pay less for the Spyder and be a "novelty" than pay more. It's nice to have someone walk over and say, "I have seen these on TV, but never saw one in person. Looks really nice!." We, the riders, are the best advertisers BRP could have. We ride, we answer questions, we may carry cards from our salesman, etc. What more could BRP ask for?

I wonder if BRP paid to have the Spyder in the tv series CSI Miami in Dec. of 2008. I think the segemnt was a minute at most. I bring this up b/c that is what sold me on the spyder. I went to a dealer in Jan. 2009 and purchased without a test drive.