But doesn't the material of the helmet provide a 'crumple zone' much like cars have--- thus giving a 'slower' crash of the brain box as opposed to a 'faster' one?
You're not going to find a foam that can work like a car crumple zone. The idea behind a crumple zone is that the vehicle takes all the impact, and you are spared...this is a great thing as you don't want the energy dissipating in your body, if you can help it.
If your car is moving when you are hit, you avoid car damage but you absorb it...far worse...that's why, if you're going to get rear-ended, and you see it coming, slam the brake...don't try to get away.
One problem we see now with car manufacturing is that the cars are yet again getting more rigid...this means in the majority of car crashes, which are low-speed, the bumpers will not absorb the energy and it is transmitted to your body (being you're not part of the car)...so, less car damage, more human damage.
As far as foam quality for a helmet goes, it does make a difference. The reason we have the DOT, Snell, and others testing helmets is so that we can see the absorptive abilities of each helmet. There are so many variances that go into each crash that no one helmet can protect you against everything...however, they should have a certain standard to meet.
In regards to impact, it's unlikely you're going to hit your head only once...if you impact and roll, your brain is going to be rolling around no matter what helmet you have on. Even with great foam, most impacts will lead to mild traumatic brain injury.