Harley-Davidson café

[billybovine]

I really don't understand marketing.

https://www.thestar.com/business/2016/06/17/harley-davidson-opens-downtown-biker-themed-caf.html

 

[Bob Denman]

:shocked: Did I read this right?
"Urban riding culture"...

 

[Explorer]

1. The existing market is getting older and dying off.
2. Young people are not marrying or marrying much later.
3. They are not having children or having them at an later age.
4. Because of those things, more people are living in the urban area rather than moving to suburbs.
5. The manufacturers are trying to tap that changing market.
6. Adapt to the changing market or go out of business.
7. Some of the F-3 advertising is doing that.

Just my take.
Roger

 

[asp125]

:shocked: Did I read this right?
"Urban riding culture"...

Sorta like the bar hopping Harley RUBS (rich urban bikers) who sit around showing off their chrome more than actual riding.

 

[Chupaca]

Well....

Why not....we have dealerships moving into downtown. Talk about pulling out for a test ryde, downtown is not the ideal place. They have coffee lounge on the showroom.:dontknow:

 

[Orange Spyder Man]

evidently someone know something... LOTS of Harleys out there...

 

[Commander]

Great History.........It's nice to see the "Dark Side" Machines:roflblack::roflblack:

 

[wyliec]

Not a bad concept at all.

This is where (in downtown Syracuse, NY) Generation Y mingle with the oldies (typically hard core HD guys/gals). I'll probably give my spyder a rest in front of the bbq this summer.

 

[Tanshanomi]

While visiting family in Juneau, Alaska, I stopped by the local Harley-Davidson "dealer." I had to put that in quotes because they had zero motorcycles. In fact, they didn't even have room for any motorcycles. It was nothing more than a smallish t-shirt shop along the row of tourist trap souvenir shops near the cruise ship docks. I asked the guy if they were a "real" Harley-Dealer. He replied, "We can order stuff, yeah." I didn't ask if "stuff" meant bikes, repair parts, or just coffee mugs.

:wrong:

 

[Bob Denman]

Not a bad concept at all.

This is where (in downtown Syracuse, NY) Generation Y mingle with the oldies (typically hard core HD guys/gals). I'll probably give my spyder a rest in front of the bbq this summer.

View attachment 132607

We have GOT to put together a ride to this place! nojoke :2thumbs:

 

[Gray Ghost]

When HD made the decision to move most of their dealers to be near interstates some of the older HD shops were converted in merchandise shops. The oldest dealer in Florida (St Augustine) was one of those IIRC. Silverton CO has a merchandise dealer and they seem to get a lot of traffic.

Harley is pretty smart at marketing. We may think it is crazy to have a shop w/o motorcycles, but they are making money there and keeping their brand out in front of the public.

 

[MRH]

Harley makes a hundreds of millions of dollars a year on merchandising - the brand is all about image and belonging. There are many stores that only sell merchandise. Many Harley riders choose the brand because of the image, much more so than the bikes themselves.

This is very good marketing to continue to build the brand, sell merchandise, and get people excited to go to a dealership and make a purchase.

No brand that I can think of does a better job of selling an associated lifestyle than Harley does. This is a perfect fit.

 

[Bob Denman]

:shocked: No wonder I can't make sense of this: I like to actually RIDE my bikes!! :2thumbs:

 

[pegasus1300]

While visiting family in Juneau, Alaska, I stopped by the local Harley-Davidson "dealer." I had to put that in quotes because they had zero motorcycles. In fact, they didn't even have room for any motorcycles. It was nothing more than a smallish t-shirt shop along the row of tourist trap souvenir shops near the cruise ship docks. I asked the guy if they were a "real" Harley-Dealer. He replied, "We can order stuff, yeah." I didn't ask if "stuff" meant bikes, repair parts, or just coffee mugs.

:wrong:

Ran into the same thing in Cody Wy right across the street from the Irma Hotel. Nice store but no bikes and no service dept.

 

[ARtraveler]

While visiting family in Juneau, Alaska, I stopped by the local Harley-Davidson "dealer." I had to put that in quotes because they had zero motorcycles. In fact, they didn't even have room for any motorcycles. It was nothing more than a smallish t-shirt shop along the row of tourist trap souvenir shops near the cruise ship docks. I asked the guy if they were a "real" Harley-Dealer. He replied, "We can order stuff, yeah." I didn't ask if "stuff" meant bikes, repair parts, or just coffee mugs.

:wrong:

Juneau (the Capital of AK) is an interesting place. It is land locked and there are no roads leading to any other towns. To get there, you need to come in by boat or airplane. The locals have their vehicles shipped in by barge. Not a great place to own or ride a motorcycle.

A great place to have the Capital city. The constituents have to work to get there and see what the legislators are doing. Been here since 2001 and I have yet to visit the Capital.

 

[Tanshanomi]

Juneau (the Capital of AK) is an interesting place. It is land locked and there are no roads leading to any other towns. To get there, you need to come in by boat or airplane. The locals have their vehicles shipped in by barge. Not a great place to own or ride a motorcycle.

A great place to have the Capital city. The constituents have to work to get there and see what the legislators are doing. Been here since 2001 and I have yet to visit the Capital.

Just got back Saturday from nine days visiting family in Juneau. Lovely place, but yes, it's weird that the road just...ends. We drove "out the road" all the way to the end of Glacier Highway, about 50 miles north of downtown Juneau.