I recall when HD took off in the early 90s. You had to buy a spot on a waiting list to get a bike. People were auctioning the spots on Ebay and making money. Our local dealer was revoking spots and refunding money to a few people who tried this. It was insane. Dealers in Northern WI were inflating prices beyond belief and still selling bikes like crazy.
FF to today. I stopped at a major HD dealer in Bellevue,WA last week. Their used showroom had close to 100 motorcycles in it, mostly big twins. A few sportsters, one vrod. A gold wing and a triumph. I m rather surprised at the lack of off brands. Meaning that the market(at least according to the motorcycles in this room) is saturated and lots of people are trading up, not switching brands.
I m impressed with the way HD has gained popularity thru quality control and
marketing the "lifestyle". They are doing well, considering the shape of the economy.
Does BRP need to advertise more? Or change the strategy of their advertising to promote some sort of "lifestyle"? Nah.
I doubt Spyder's will ever gain the popularity of a motorcycle,simply, because it is not one. It's a whole different experience. The differences are what make it a great experience, not the similarities.
I believe BRP had been in the "marketing motorized fun toys" long enough to know how much promotion is good for sales without going overboard
If Spyders gained as much popularity as "other" variety of less than 4 wheel transportation, I would be forced to a..
drastic outlay of cash!! :yikes

which would have to include a trailer hitch)
Have a wonderful weekend..it's snowing here again in the rainy city!:thumbup:
Brad