A combination of reasons:
Not in a big city location:
I loved the trip to LA and some of the riding we did while there. I enjoyed the event in Chicago but we did not stay downtown. But, the wide open road and mountains and twisties make for a much better riding event.
Cost:
The accommodations in and around this year's location are much more reasonably priced as well as a variety of campgrounds for folks that prefer that.
Coincides with Lamont's BBQ:
This is a given, it just makes the event so much more attractive.
I haven't missed one yet:
This will be my 4th official BRP Event and it would be a shame to miss it.
I can get there in a days ride:
I don't have to take as much time off of work, so I am able to schedule it in.
I just love to gather with other SpyderLovers:
This is where they are all going to be, so that is where I am going.

hyea: