Magic Man
Registered User
We saw in another post that some people were noticing that the link for our Spyder products on the home page of Spyderlovers now takes you to ESI rather than the old No Magic Neon Spyder page.
So, here's the scoop.
Our core company is No Magic Neon Inc. which owns several registered trademarks one of them being the Street Magic brand of products.
Being Spyder products are so different than our line of Harley products and from our line of accent lighting products, we wanted to have a separate division for just Spyder items.
When I first started making products for my Spyder because I could not find any, I never thought the NMN Spyder line would get so big so fast. But with over 20 NMN Spyder products already in production, we want our Spyder products to have their own identity within NMN's line of products. So, we made a new division of NMN Inc for the Spyder parts, called ESI.
The ESI name came about from the same mind set as did the "No Magic Neon" brand.
No Magic Neon's name came from our making motorcycle neon products in the early years, and the fact that, although electricity is a bit of a mystery to many people, there is "No Magic" in how any of this works. It is all Engineering, Science, and Innovation. This phrase is what I have told our customers for many years.
So, when deciding on a name for our new Spyder division I wanted one that would convey that same message, hence the name ESI.
I think this name says it all about how any of this works, and is right in line with the "No Magic" mindset and family of products. :2thumbs:
I hope this has cleared up just who and what ESI is. It's us! :yes:
Here is our new company slogan for the ESI division.
ESI... "Because there's more room outside the box" :thumbup:
MM
So, here's the scoop.
Our core company is No Magic Neon Inc. which owns several registered trademarks one of them being the Street Magic brand of products.
Being Spyder products are so different than our line of Harley products and from our line of accent lighting products, we wanted to have a separate division for just Spyder items.
When I first started making products for my Spyder because I could not find any, I never thought the NMN Spyder line would get so big so fast. But with over 20 NMN Spyder products already in production, we want our Spyder products to have their own identity within NMN's line of products. So, we made a new division of NMN Inc for the Spyder parts, called ESI.
The ESI name came about from the same mind set as did the "No Magic Neon" brand.
No Magic Neon's name came from our making motorcycle neon products in the early years, and the fact that, although electricity is a bit of a mystery to many people, there is "No Magic" in how any of this works. It is all Engineering, Science, and Innovation. This phrase is what I have told our customers for many years.
So, when deciding on a name for our new Spyder division I wanted one that would convey that same message, hence the name ESI.
I think this name says it all about how any of this works, and is right in line with the "No Magic" mindset and family of products. :2thumbs:
I hope this has cleared up just who and what ESI is. It's us! :yes:
Here is our new company slogan for the ESI division.
ESI... "Because there's more room outside the box" :thumbup:
MM
Last edited:
hyea:
