In the vast majority of states, the SPYDER is classified as a motorcycle (including MA), and requires the proper endorsement to operate it. I don't deny the "rockstar" treatment while out on the Spyder, I've gotten used to it over the past 8 years. Now for the parts of your commentary I have issues with. Who are you to describe Harley owners (and HOG) as a cult? The men and women of my local HOG Chapter are some of the friendliest and most caring individuals I have ever had the privilege of knowing. Full disclosure, I've been a life member of both National and local HOG Chapters for 9 years. We share a common passion and love for the freedom of the open road, regardless of the machine we ride. I ride my Spyder proudly, with my head held high at each Chapter event, even to carry the Chapter's flag during our annual bike blessing. Here's a little story that happened a few years ago.
At our annual bike blessing, my Spyder developed a mechanical issue and went into limp mode. Within a matter of seconds, there were many offers of help, from offering a trailer, to help with a jumpstart, additional fluids, etc. . The code cleared after the infamous key reset, but they insisted I take it to a nearby Can Am dealer. I was safely surrounded by fellow motorcyclists until I arrived at the dealer. They did not leave my side until they were sure I was safe, and had a ride home. If they were truly a "cult" as you call them, they would've left me alone, without giving me a second thought. I have eaten at many a fine restaurant with my HD family. Together, we have ridden countless miles for charity, and will continue to do so.
An interesting bit of trivia for you. BRP was not the first to come up with the "reverse trike" design. HD had a prototype bike, called the "Penstar" sometime in the mid-late 90's. Unfortunately, they never went beyond the research and development phase, definitely a poor decision, in hindsight. There is an example in the museum in Milwaukee.
A Can Am Spyder is a fun bike to operate, regardless of the rider's gender. Also, the relatively low number of Spyders in our area is due to several factors, including costs, lack of good local shops and mechanics, and the simple fact that our riding season is relatively short.
Lastly, you ask how we can get the word out. We get more word out every single time we're out on our Spyders. I even had contact cards made up with my contact info in case someone expressed interest, and wanted to know more. We also try to find other owners, and form a riding group (such as US Spyder Ryders, SRA, GOS, etc.). We work with local Can Am dealers at their events, and reach even more potential owners.
Ryde Safe!