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Spyder Marketing

jedd

jedd

New member
I realize it is not our job to sell :spyder:,however a large marketing error in my opinion is occuring at BRP. This past weekend was the minnesota cup grass drag (snowmobiles) Brp was there with full line but only 1 :spyder:no literature and a lot of perspective buyers with no support. Appears that the current budget targets big bike rallys-sturgis ,millwaukee etc. Seem's the:spyder:could capture a whole new demographic (ie;myself) who never owned motorcycle but have owned snowmo PWC & ATV . I was interested for the fact of something new and too old to learn safe 2-wheeler operation. The word is getting out,but in the wrong places IMO.Too hard to convert old school bikers and I don't blame them.:spyder:is new and need new marketing as well. Take that truckload of demos to new places and events.:chat:
 
jedd said:
I realize it is not our job to sell :spyder:,however a large marketing error in my opinion is occuring at BRP. This past weekend was the minnesota cup grass drag (snowmobiles) Brp was there with full line but only 1 :spyder:no literature and a lot of perspective buyers with no support. Appears that the current budget targets big bike rallys-sturgis ,millwaukee etc. Seem's the:spyder:could capture a whole new demographic (ie;myself) who never owned motorcycle but have owned snowmo PWC & ATV . I was interested for the fact of something new and too old to learn safe 2-wheeler operation. The word is getting out,but in the wrong places IMO.Too hard to convert old school bikers and I don't blame them.:spyder:is new and need new marketing as well. Take that truckload of demos to new places and events.:chat:
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Jedd, you make a valid point about expanding the marketing efforts, but I don't think BRP should give up on traditional motorcyclists either. I am one of them, have been riding two-wheelers for almost forty years now, and I was completely bowled over by the Spyder. Over the years I have had a couple of Triumphs, a BMW, a Harley, a few Yamahas and I now have a buyer lined up for my current bike, a Kawasaki Concours. I have put a down payment on a Spyder and will be taking delivery of it in the spring. I have noticed there are many experienced motorcyclists on this and other forums as well.

Just my thoughts.

Bruce
 
To me, the crime was in having a Spyder there, but no literature or knowledgable person to tell about it. You can market an item any way you want, but you have to do it properly wherever you show it, or no sale!
-Scotty
 
Bionic Pope said:
BRP had problem keep up with sale now. If they did big ads they not make too many spyder to keep up with deman.
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If thats the case, they have a couple of options. Raise the price until the demand is in line with their production capability or increase the production capability to meet the demand. Either option is a win for BRP in my book.
 
Director said:
Jedd, you make a valid point about expanding the marketing efforts, but I don't think BRP should give up on traditional motorcyclists either. I am one of them, have been riding two-wheelers for almost forty years now, and I was completely bowled over by the Spyder. Over the years I have had a couple of Triumphs, a BMW, a Harley, a few Yamahas and I now have a buyer lined up for my current bike, a Kawasaki Concours. I have put a down payment on a Spyder and will be taking delivery of it in the spring. I have noticed there are many experienced motorcyclists on this and other forums as well.

Just my thoughts.

Bruce
Click to expand...

:agree:very valid point Bruce
 
bjt said:
If thats the case, they have a couple of options. Raise the price until the demand is in line with their production capability or increase the production capability to meet the demand. Either option is a win for BRP in my book.
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uhhhhh.... if they wait until I get mine to raise the price then yeah, great idea! :p
 
BRP has the production capacity to meet the current demand but has obviously decided to keep hype up. The strategy may backfire.
 
bjt said:
If thats the case, they have a couple of options. Raise the price until the demand is in line with their production capability or increase the production capability to meet the demand. Either option is a win for BRP in my book.
Click to expand...
There is another option, just reduce how much and where you show and demo it. Demand has far exceeded their expectations, but I don't think it has outstripped production capabilities. When you guys were in Valcourt, they said they were not at 100% capacity. Even then, this has always been marketed as a limited availability vehicle. Dealers can't order them for the floor, and customers cannot normally puchase them off the floor, they have to order them. Part of the attractiveness is the pricing, we would be a smaller group if they cost like a T-Rex. They are learning the ropes, let's give them time. Meanwhile, constructive criticism of the way they go about marketing, delivery, service, or even engineering, can't hurt anything but their feelings.
-Scotty
 
I'm a convert from two wheels and won't go back. Who says we're not in sales ? How many people have followed you or asked questions ? For many we are first contact for the Spyder.
 
NancysToy said:
When you guys were in Valcourt, they said they were not at 100% capacity. Even then, this has always been marketed as a limited availability vehicle.
-Scotty
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At that time they said they were having supplier issues so they were at 40-some% capacity. They hadn't ramped up to 100% AND they were only building Spyders on every other spot on the conveyor line. I hope they've taken care of that supplier issue by now. I heard someplace else that they've added a second shift to Spyder production. So they should be building close to twice as many per day than they originally intended.
 
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