I think the actual buyer demographics vs the Marketing Dept's forecast might have been a bit of a surprise to the BRP decision makers, but that was probably nowhere near such a surprise to anyone with a solid riding background & a broader awareness of how many of us really don't mind growing older disgracefully or still chasing the thrills of riding!! I feel that there's still a noticeable bias in how Corporate BRP view of their target market - broadly, they see Spyder Ryders as being older, more cashed up maybe, certain,y more desirous of all the creature comforts, possibly even a little restricted or compromised in their mobility, and along with all those things, they seem to think that
BECAUSE for some of us those things may (or may not?!) be valid assumptions, so there simply cannot be any of us who really
WANT to push the limits a bit (or lot!) more than we currently can on our rydes &/or maybe even explore further than just the blacktop & take on some of the less well maintained roads and surfaces out there!?!
And while at least initially the BRP Marketing mob thought that Rykers would only attract those younger buyers and those more desirous of sporty performance, but it seems fairly obvious that they have to a significant degree, messed that up & not hit the mark!! Sure, there
are some younger buyers, maybe even as many as they initially forecast, but there clearly have been WAAAYYYY more buyers from amongst the existing Spyder Ryding community than they ever expected! Some selling their Spyders and moving to a Ryker; some adding a Ryker to their stable; but overall, the broad ranging spectrum of Ryker buyers should be seen as the market making a
VERY LOUD statement about what they want! It is obvious that many Spyder Ryders
WANT the Sportier performance offered by Rykers; they
WANT to ride on a variety of surfaces like the Rykers; they
WANT the option of selecting Sport or Rally settings in order to get the sprightly & nimble behaviour that Rykers get with those options; in fact, heaps of us
WANT many if not all of those Ryker Features in our Rydes, even if we
DON'T WANT to lose all the comfort features we have on our Spyders! And many of us, both Ryker & Spyder buyers, simply DON'T WANT to be restricted to
just one arguably crappy brand/type of tire regardless of whether we ryde a Spyder or a Ryker!! Neither do we feel that BRP is being helpful & proactive in their dealings with customers, Dealers, &/or selecting & supporting their good Dealers!
So at the moment, it seems the management at BRP are clearly
MISREADING to a significant degree what their existing Spyder Market is yelling at them; they are
MISREADING what the expanding Ryker Market is yelling at them; they are
MISSING (or ignoring?)that many of us
WANT a much wider range & free-er selection of tires and that they could be doing a whole lot better in their customer & Dealer service, support, & Dealer selection;
AND that many of the Ryker features would clearly be sought after if those features expanded into the Spyder Range (maybe at the cost of a questionable digital dash & phone/app interface?) just as many of the existing Spyder features would be attractive to Ryker buyers! :2thumbs:

hyea:
But that's just what I think?! :dontknow: What do
YOU think?!

opcorn: