TexasSpyder
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At a press conference late Monday, the CEO of Johnson Marine, makers of Johnson outboard marine engines and other recreational equipment, unveiled a new line of heavyweight cruiser style motorcycles designed tocompete head to head with industry leader Harley-Davidson.
Peter Long, Johnson brands marketing manager said, "We havestudied the market and determined that Harley, while highly successful, hasnarrowly missed the mark when targeting motorcycle buyers". Long added,"We at Johnson are convinced that our product hits the target dead centerand promises to draw sales away from Harley-Davidson in a way no othermotorcycle has been able to accomplish".
The new line of bikes, marketed under the name Big Johnson Motorcycles, will, according to Long, deliver what Harley has only promised."Our research shows that this, a Big Johnson, is what Harley buyers are really after".
At the unveiling of the new line Monday, several current Harleyowners agreed. "When I bought my Harley, what I really needed was a Big Johnson,"said one Harley owner." But I see now that riding a Harley is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead ofHarley-Davidson and cash in on a huge market for non-motorcycle related products."We realize that not every guy can have a Big Johnson," said Long,"But image is very important to people. If they don't have a Big Johnson,they at least want to project the image of having one."
Asked if he anticipated Big Johnsons showing up in the hands ofHarley owners, Long said it was unlikely. "I just don't see the need tohave a Harley if you have a Big Johnson," he said. "And I can't imagine someone who spends all their resources to acquire a Harley having a BigJohnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both." "Given thechoice," said Long, "I think most guys will opt for the BigJohnson."
Another force driving sales for the company will come from women.A survey of the wives and girlfriends of nearly 1,000 potential motorcyclebuyers indicates less than 5% would approve of their partner spending $15,000on a Harley Davidson. But, when asked if they would be willing to pay the sameamount of money to get their partner a Big Johnson, nearly 4 out 5 thought thatwould be money well spent.
One female present at the product unveiling was quoted as saying,"There is no way I will let Lonnie drop 15 grand on another one of those Harleys, but 15 grand to get him a Big Johnson? Well, that's something we couldboth enjoy, and it's something he really needs."
Carla Roundheel, manager of the dealership network now beingestablished, said her motto is simple. "I service what we sell." BigJohnson Motorcycles will be traded on the New York stock exchange under the abbreviation PNSNV.
Reprint from another site. It makes me grin!
Peter Long, Johnson brands marketing manager said, "We havestudied the market and determined that Harley, while highly successful, hasnarrowly missed the mark when targeting motorcycle buyers". Long added,"We at Johnson are convinced that our product hits the target dead centerand promises to draw sales away from Harley-Davidson in a way no othermotorcycle has been able to accomplish".
The new line of bikes, marketed under the name Big Johnson Motorcycles, will, according to Long, deliver what Harley has only promised."Our research shows that this, a Big Johnson, is what Harley buyers are really after".
At the unveiling of the new line Monday, several current Harleyowners agreed. "When I bought my Harley, what I really needed was a Big Johnson,"said one Harley owner." But I see now that riding a Harley is no replacement for having a Big Johnson."
Manager Long also said that his company would follow the lead ofHarley-Davidson and cash in on a huge market for non-motorcycle related products."We realize that not every guy can have a Big Johnson," said Long,"But image is very important to people. If they don't have a Big Johnson,they at least want to project the image of having one."
Asked if he anticipated Big Johnsons showing up in the hands ofHarley owners, Long said it was unlikely. "I just don't see the need tohave a Harley if you have a Big Johnson," he said. "And I can't imagine someone who spends all their resources to acquire a Harley having a BigJohnson. I think it boils down to this - You either have a Harley, or you have a Big Johnson, but you are not likely to have both." "Given thechoice," said Long, "I think most guys will opt for the BigJohnson."
Another force driving sales for the company will come from women.A survey of the wives and girlfriends of nearly 1,000 potential motorcyclebuyers indicates less than 5% would approve of their partner spending $15,000on a Harley Davidson. But, when asked if they would be willing to pay the sameamount of money to get their partner a Big Johnson, nearly 4 out 5 thought thatwould be money well spent.
One female present at the product unveiling was quoted as saying,"There is no way I will let Lonnie drop 15 grand on another one of those Harleys, but 15 grand to get him a Big Johnson? Well, that's something we couldboth enjoy, and it's something he really needs."
Carla Roundheel, manager of the dealership network now beingestablished, said her motto is simple. "I service what we sell." BigJohnson Motorcycles will be traded on the New York stock exchange under the abbreviation PNSNV.
Reprint from another site. It makes me grin!
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I can't wait for the Tee-Shirts to show up... :roflblack:
