When I was considering moving to three wheels (bad knee), the Ural was at the top of my list. I was tired of BMW's complexity and uber-expensive maintenance. Yes, they run for long distances and can rack up incredibly high mileage, but when they break, ... be ready to take out a small loan! That, and their very thin dealer network eventually soured me on the marque.
I read a lot about Urals. Yes, they need more frequent maintenance (checking for loose fittings, etc.), but the bike itself is stupid simple to work on (kinda like BMW airheads used to be). If you can work on a lawn mower engine, you can work on a Ural. In about 2002, the Ural work force bought out the company and went on a quality improvement kick, with great success. They started using Japanese electrics and carburetors; the handlebar controls came from Italy; the gears are Swiss or German. They now have disk brakes.
Yes, they are quirky, but their relatively small ridership is fiercely loyal. That counts, in my mind.
My wife surprised me by recommending the Spyder; she didn't see the sense of a sidecar rig. I had seen a Spyder at a dealer and thought them rather odd. And the dealer admitted they were hard to work on (shades of BMW again?). And not cheap -- easily twice the cost of a Ural.
Then the 2014 RT hit the market and got rave reviews; reliability was way up. So I got an RT-S. And shortly thereafter, one of the local bike dealers added Spyders to their floor.
And if the Spyder gets too expensive to keep running, there's a Ural dealer up-state.