daveinva
New member
You know, I thought about it overnight and what I've now concluded is that if *I* were in charge at BRP, I would do pretty much what they're doing.
1. Add the ST to reflect how many people ended up modding their RS vehicles, i.e. skip the middleman and get everything "factory."
2. Invest to make the RT what everyone wanted in the first place: a luxury tourer with plenty of torque, power and range. Given how popular the RT is-- and, we can assume, the profit margin on the model-- this makes the most sense for BRP.
3. As for the RS... while I personally have pooh-poohed talk about a "stripper model" in the past, after last night, I'm beginning to think that's where BRP should, and perhaps is likely, to go with the RS.
Notice first that the prices for the 2014 RS models actually went *down* compared to previous years. Perhaps it's just BRP realizing the RS doesn't sell as well as they used to, or perhaps it's BRP recognizing that the more differentiation between the RS, the ST and the RT, the better each can sell.
Still, let's be honest, the RS is still a VERY expensive bike, so if there's a way for BRP to create even more "feature separation" between the RS and the other models, BRP will likely pursue that. The biggest way to achieve that separation is in price-- make the RS cheaper, and you score a better "gateway drug" for future Spyderlovers.
That said, one thing I think might be in store for the RS *isn't* a bigger engine with more range. Instead, I think we might finally see the single biggest way to differentiate the RS from the ST & RT: a leaner. The RS would be a perfect testbed for a leaning Spyder, and you'd be able to give your market a strong choice: sport touring in the ST, luxury touring in the RT, and OHMYGODISTHISCRAZYSTUPIDFUN in a leaning RS.
I know what *I* am voting for. :thumbup:
1. Add the ST to reflect how many people ended up modding their RS vehicles, i.e. skip the middleman and get everything "factory."
2. Invest to make the RT what everyone wanted in the first place: a luxury tourer with plenty of torque, power and range. Given how popular the RT is-- and, we can assume, the profit margin on the model-- this makes the most sense for BRP.
3. As for the RS... while I personally have pooh-poohed talk about a "stripper model" in the past, after last night, I'm beginning to think that's where BRP should, and perhaps is likely, to go with the RS.
Notice first that the prices for the 2014 RS models actually went *down* compared to previous years. Perhaps it's just BRP realizing the RS doesn't sell as well as they used to, or perhaps it's BRP recognizing that the more differentiation between the RS, the ST and the RT, the better each can sell.
Still, let's be honest, the RS is still a VERY expensive bike, so if there's a way for BRP to create even more "feature separation" between the RS and the other models, BRP will likely pursue that. The biggest way to achieve that separation is in price-- make the RS cheaper, and you score a better "gateway drug" for future Spyderlovers.
That said, one thing I think might be in store for the RS *isn't* a bigger engine with more range. Instead, I think we might finally see the single biggest way to differentiate the RS from the ST & RT: a leaner. The RS would be a perfect testbed for a leaning Spyder, and you'd be able to give your market a strong choice: sport touring in the ST, luxury touring in the RT, and OHMYGODISTHISCRAZYSTUPIDFUN in a leaning RS.
I know what *I* am voting for. :thumbup: