:agree: with you, but what if the reverse situation scenario: Honda, Harley or BMW coming on the market with a 2F1R reverse tricke/roadster...

opcorn:
That's a really interesting question and I've wondered about it myself. I don't have an answer but here are a few thoughts.
First, if one of those major manufacturers comes into the market, it will be because BRP has laid the groundwork and the Spyder has had a significant effect. In fact, I'd bet that the Spyder is at least partially responsible for Harley's Tri-Glide. Personally, I think that we'll see at least one of the majors enter the 2 in front market within the next three years or so. Secondly, we all know the quality of BMW, Harley, and the Japanese factories, so it's hard to believe that any one of them couldn't command a serious share of the 2 in front market. The question is: Can BRP/Can-Am survive a serious threat from one of the majors?
I don't know the answer and it depends on a lot of things. Are riders more interested in fit and finish than technology? If so, Honda wins (or Harley, Yamaha, etc.) Are big engines with loads of bottom end more desirable than high revving, high tech screamers? If so, Harley wins (or Honda, Kawasaki, etc.) Is proven long distance and long lived performance and reliability more important than good looks and crowd apeal? If so, BMW wins (or Honda, Harley, etc.) Is proven technology and a proven platform more desirable than a new approach with potentially better technology? If so, BRP/Can-Am wins. Is high speed handling important? If so, it's my guess that BMW or BRP will win. (I know I have nothing to base that on, it's just a guess.) Is it important to have a dealer on every corner? If so, anyone but BRP and BMW wins. Etc. Etc. Etc. And, of course, these are just my opinions and mean absolutely nothing to anyone.
In the final analysis, BRP has proven itself competitive in the other markets which it pioneered, those being Personal Watercrafts and Snowmobiles. It will have to do so again if it hopes to compete with any of the majors which might choose to compete in the 2 in front market and it will have to be prepared for a long term battle. I believe BRP can compete for a sizable share of the market if they choose to do so. In my opinion, one of the biggest things BRP has going for it is the fact that they are willing to listen to their customers' wants, desires, complaints, etc. and respond to them. And they do that better than any manufacturer I have ever dealt with.
Cotton