Drew Brees on a Spyder

[Magdave]

 

[ARtraveler]

This commercial was new to me. I liked it. :yes::yes:

 

[spyder-dude]

Better than some of their other commercials. I wonder what the stars get paid for these....

 

[safecracker]

It is a good one. :clap:

 

[Jeriatric]

Better than anything the others have done

nojoke :doorag:

 

[ARCTIC]

I like that commercial:yes:

 

[flamingobabe]

I thought it was better than the others too...but why does BRP continue to pick stars....public figures that do not have a license.....and now one that cannot ride a spyder due to contract with NFL....."{Show Me The Money"......find someone who can actually ride the spyder.....

 

[spydaman60]

I see they are moving around the country with their sports figures! brees from new orleans, messier from new york, and danika, wherever she's from!:roflblack::roflblack: poised on demographics as much as celebrity status! got to admit, it's the best of the three.

 

[Bob Denman]

:shocked: I don't get it...
He's a spokesman for a product that he's contractually forbidden to ride? :dontknow:
Very, very odd indeed...
But I like it!

 

[sddinnh]

That's a better ad than the other two

 

[ValCruzSpyder]

I Gotta' Admit....

I kinda' liked that one. I actually see where they are going...in reference to their target audience. Do I agree with it? It really doesn't matter. It appears BRP is targeting the sport-enthused junkie that has a lot of money laying around!:roflblack:
Seriously though, I would think that BRP would be a little more confident in their product, as not to try to market their bike with humor. True, the Spyder is hella' fun to ride. And yes, we are all treated with miles of smiles. But when it comes to marketing, you've got to aim higher than the funny bone! Just my two cents.
I still liked the commercial, though!

 

[daveinva]

I thought I could see where they're going: "Drew Brees, NFL player, is contractually prevented from riding a motorcycle... but the Spyder is a roadster!"

Instead, they do that.

I guess why is because the commercial opens up the Spyder to the ridicule of the motorcycling crowd that happily/eagerly/loudly proclaims that the Spyder is not a motorcycle because it doesn't have two wheels. But if that's the case, why invite the thought of the Spyder not being a motorcycle?

It's clear that BRP is chasing a younger demographic-- even if younger equals 35-65, i.e. people who aren't retired who don't want to hold two wheels up any longer.

But if *I* were in charge of BRP marketing, here's what I'd consider: I do more comparison commercials with the Spyder competing with other powersports vehicles. Don't force it into competition with motorcycles, brag about it as a *complement* to motorcycles... and dirtbikes, and quads, and snowmobiles, and jetskis, and hot-rods, etc., etc. Just another way to have fun out there.

You compete the Spyder against motorcycles, and most any young, image-obsessed rider who loves motorcycles will scoff at replacing their two wheels with three unless they have to. But showcase the Spyder as another toy in the stable of bikes, cars, sleds, etc., something uniquely fun, and you can start increasing their appeal to an audience where looking cool is unavoidably part of the equation.

Similarly, put a bike next to a Spyder, and send them both through rain, potholes, ABS emergency braking, etc. Showcase the "adventure" part of the Spyder-- when it's time to put away your bike, the fun is just beginning on a Spyder.

 

[SPYD1]

Nice job BRP!

 

[bruiser]

One question I have to ask...Why are they only using the ST in these commercials?

 

[Magdave]

One question I have to ask...Why are they only using the ST in these commercials?

Danica was on a RSS but we all know the RT is for Old Farts :yikes::roflblack::roflblack:

 

[SNOOPY]

:agree:



roflmao

 

[daltmeyer]

The drew brees ad looks to be targeting the folks who buy and then park it in the garage for years and only start it up once a month to impress visiting friends. Something to tinker with on the weekends, bolt on a few upgrades and a loud pipe. Maybe go around the block a few times the first couple weeks.

Just like the guy I bought mine from.

 

[Bob Denman]

Danica was on a RSS but we all know the RT is for Old Farts :yikes::roflblack::roflblack:

:shocked: I resemble that remark!

 

[ValCruzSpyder]

Nail on the Head!!!

I thought I could see where they're going: "Drew Brees, NFL player, is contractually prevented from riding a motorcycle... but the Spyder is a roadster!"

Instead, they do that.

I guess why is because the commercial opens up the Spyder to the ridicule of the motorcycling crowd that happily/eagerly/loudly proclaims that the Spyder is not a motorcycle because it doesn't have two wheels. But if that's the case, why invite the thought of the Spyder not being a motorcycle?

It's clear that BRP is chasing a younger demographic-- even if younger equals 35-65, i.e. people who aren't retired who don't want to hold two wheels up any longer.

But if *I* were in charge of BRP marketing, here's what I'd consider: I do more comparison commercials with the Spyder competing with other powersports vehicles. Don't force it into competition with motorcycles, brag about it as a *complement* to motorcycles... and dirtbikes, and quads, and snowmobiles, and jetskis, and hot-rods, etc., etc. Just another way to have fun out there.

You compete the Spyder against motorcycles, and most any young, image-obsessed rider who loves motorcycles will scoff at replacing their two wheels with three unless they have to. But showcase the Spyder as another toy in the stable of bikes, cars, sleds, etc., something uniquely fun, and you can start increasing their appeal to an audience where looking cool is unavoidably part of the equation.

Similarly, put a bike next to a Spyder, and send them both through rain, potholes, ABS emergency braking, etc. Showcase the "adventure" part of the Spyder-- when it's time to put away your bike, the fun is just beginning on a Spyder.

:agree: TOTALLY!!!!!!

 

[bruiser]

The drew brees ad looks to be targeting the folks who buy and then park it in the garage for years and only start it up once a month to impress visiting friends. Something to tinker with on the weekends, bolt on a few upgrades and a loud pipe. Maybe go around the block a few times the first couple weeks.

Just like the guy I bought mine from.

That sounds like some Harley riders.