ARtraveler
R.I.P. Dwayne
I enjoyed those commercials much better than the current ones. :thumbup::thumbup:
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Danica Patrick rescues Steven Tyler from the Paparazzi with a Can-Am Spyder
- Thread starter spyder-dude
- Start date
Silvervette05
New member
I likey. :thumbup:
MouthPiece
Banged Up Member
Yep!!!! She was the 29th person to come to the rescue. 28 others had been there before her. <smiles>
Chris
mxz600
Free Thinking Member
I just threw up in my mouth.
I must be getting old. That was the dumbest thing I have ever seen. Maybe not the dumbest, but it ranks right up there.
If they run this commercial a lot, I'll be embarrassed to ride my Spyder. Hell, it might even carry over to my doo's. Anybody looking to buy three sleds and a trailer?
I must be getting old. That was the dumbest thing I have ever seen. Maybe not the dumbest, but it ranks right up there.
If they run this commercial a lot, I'll be embarrassed to ride my Spyder. Hell, it might even carry over to my doo's. Anybody looking to buy three sleds and a trailer?
TicketBait
RT-S PE#0412
:agree: With you.
MRH
Active member
I think this is an outsider's take on what LA is, and what might be clever in Canada becomes borderline offensive in LA. It would be like me taking my ideas about Paris and the Eiffel Tower and using them to market to Parisians.
The production value is also cheap - the commercials from a few years ago were just so much more effectively executed. There is no sense of real speed or action - the Spyders look slow. Also, and I know I may be in a minority here, but Spyders look best one at a time - too many in that warehouse and they feel diminished.
The Ultimate Escape, which is a great tagline, should be about escaping your day-to-day life. Even the call to action for celebs who need to escape is confusing and not likely to result in responses from potential Spyder owners. I can't even tell what will happen if I call the number - do you bring me one to test drive? Do I get a dealer name? Does Danica come and visit me?
The production value is also cheap - the commercials from a few years ago were just so much more effectively executed. There is no sense of real speed or action - the Spyders look slow. Also, and I know I may be in a minority here, but Spyders look best one at a time - too many in that warehouse and they feel diminished.
The Ultimate Escape, which is a great tagline, should be about escaping your day-to-day life. Even the call to action for celebs who need to escape is confusing and not likely to result in responses from potential Spyder owners. I can't even tell what will happen if I call the number - do you bring me one to test drive? Do I get a dealer name? Does Danica come and visit me?
Bob Denman
New member
Would you be escaping from, or to; her?MRH;79896 I can't even tell what will happen if I call the number - do you bring me one to test drive? Do I get a dealer name? [B said:
:2thumbs:
FaranH
GOS Founding Member (Girls On Spyders)
The consensus on Girls on Spyders seems to be that for the rest of us non-famous people, the Spyder works exactly the opposite. It attracts the paparazzi! You can't go anywhere without cameras coming out, people wanting closer look, pressing into your personal space when you're just trying to fill her up to get back on the road. Sigh. 
So while it's not a horrible commercial and I kinda liked parts of it, it's clearly not a commercial for the rest of us. Not sure it's hitting the target.:dontknow:
So while it's not a horrible commercial and I kinda liked parts of it, it's clearly not a commercial for the rest of us. Not sure it's hitting the target.:dontknow:
finless
New member
Bob Denman
New member
I guess if they wanted to sell about ten Spyders to each and every "Media Personality" in Hollywood; it'd be a good commercial...
For the rest of us :shocked:; not so much!
For the rest of us :shocked:; not so much!
MRH
Active member
No working actor that I know would be swayed by this commercial. And, living in Los Angeles, I do know a few people.
This commercial would appeal less to a celebrity, than to anyone else. It might have worked if they had done a high production value Hollywood style chasing going through traffic, but what they did would've worked just as well with a Honda Civic.
Hopefully they will take a lesson from Microsoft and Seinfeld, and pull the ad campaign before it does more damage than good. I can't imagine that they tested this in Los Angeles, or probably even with an American audience.
I have absolutely no idea who target demographic is here. I can't imagine anyone this commercial is designed to appeal to.
On the other hand, 2014 may have brought a scary ad campaign, but it also seems to have brought the best Spyders ever.
Bob Denman
New member
MRH;799564 2014 may have brought a scary ad campaign said:
MRH
Active member
20 somethings can't afford it. 35-50/54 is a more likely younger demographic. If this is targeted young, then the sensibility is off.
Bob Denman
New member
:agree: They'd need to broaden the product line with an entry-level; ACE-600 powered version. :thumbup:
MRH
Active member
Here is a real example of a market they can go after, from my own experience. In my business, one of my clients is a show runner for a TV show that many of you have heard of (it's on a minor broadcast network). His wife and I were talking and somehow the subject of Spyders came up, and she's been itching to get one. They can afford it, but they are nowhere near what most people imagine as a Hollywood lifestyle. I told her last year to wait for the 2014 RTs (which I strongly stand by). They are mid-40s with kids.
I can't see how she would be turned on by this commercial in any way, nor how her friends who are out of state or in a different business would be attracted to the Spyder. I think that Danica is a perfect spokesperson to reach her, but the advertising is wrong. Tell a story about the real fun of riding it (sorry, but the cool factor of a Spyder pails in comparison to the brand Harley has created, no matter how much I like my Spyder better), and of a weekend getaway with your spouse. The was a great shot in another ad that was a wave from a group on two wheels, and that's a big part of the appeal.
Who wants to be pulled away from all that attention (most people, in some way, want to be celebrities) - the advertising needs to be about where the Spyder can take you. Escapes are about destinations and journeys.
Begin the commercial on the Spyder outrunning the cameras, and having fun doing it. Think of a great action sequence. In the end, you ride off into the sunset leaving everybody else in the dust, with lots of warnings about professional drivers and not trying this at home. Very high production value capitalizing on the fact that Danica is a professional race car driver - not a glorified cabby on a bike that looks slow in the commercial.
Even most celebs aren't trying to outrun the Paparazzi, in most cases they are posing on red carpets to be photographed by them.
BRP, are you listening to your client base? We want to see your company grow and have great success. We want you to look cool so that we look cool.
I can't see how she would be turned on by this commercial in any way, nor how her friends who are out of state or in a different business would be attracted to the Spyder. I think that Danica is a perfect spokesperson to reach her, but the advertising is wrong. Tell a story about the real fun of riding it (sorry, but the cool factor of a Spyder pails in comparison to the brand Harley has created, no matter how much I like my Spyder better), and of a weekend getaway with your spouse. The was a great shot in another ad that was a wave from a group on two wheels, and that's a big part of the appeal.
Who wants to be pulled away from all that attention (most people, in some way, want to be celebrities) - the advertising needs to be about where the Spyder can take you. Escapes are about destinations and journeys.
Begin the commercial on the Spyder outrunning the cameras, and having fun doing it. Think of a great action sequence. In the end, you ride off into the sunset leaving everybody else in the dust, with lots of warnings about professional drivers and not trying this at home. Very high production value capitalizing on the fact that Danica is a professional race car driver - not a glorified cabby on a bike that looks slow in the commercial.
Even most celebs aren't trying to outrun the Paparazzi, in most cases they are posing on red carpets to be photographed by them.
BRP, are you listening to your client base? We want to see your company grow and have great success. We want you to look cool so that we look cool.
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StanProff
New member
Extremely Lame. It would be way better if Danica pulled up to a known paparazzi hang out and she starts posing with bike for pictures ( thinking they are interested in her ) and the paparazzi tell her to get out of their shot because she is blocking the bike. She moves and they continue to take pictures of the bike - talking about how awesome it is
:thumbup::thumbup::thumbup:
ARtraveler
R.I.P. Dwayne
You folks have all come up with some great and interesting ideas. I also feel the "target market" seems to be a bit off, or questionable.
Look how successful Honda was "way back when" with their "You meet the nicest people on a Honda", campaign. The brand took off like hotcakes, the motorcycle was then for everyone, and the whole genre just took off.
A $10K to $12K--entry level :spyder2: might just be the ticket for more of the younger generation to be involved. $7K to $10K will still buy a pretty nice two wheeler these days.
Celebrity endorsements seem to be the way these days, but they have to get the right one. PS: No Justin Bieber for the new ACE 600. :roflblack:
Look how successful Honda was "way back when" with their "You meet the nicest people on a Honda", campaign. The brand took off like hotcakes, the motorcycle was then for everyone, and the whole genre just took off.
A $10K to $12K--entry level :spyder2: might just be the ticket for more of the younger generation to be involved. $7K to $10K will still buy a pretty nice two wheeler these days.
Celebrity endorsements seem to be the way these days, but they have to get the right one. PS: No Justin Bieber for the new ACE 600. :roflblack:
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