I think you are right about the demand. My salesman just called and getting back to me on options and his final price. I did ask about laser alignment and he said their shop does it for $280. He didn't recommend unless I need it after driving it for awhile. One customer had it done on new bike and it was perfectly aligned as it was.
I concur about the laser alignment. Ride for a while first. If you find the bike wandering a bit in curves, you probably need an alignment. $280 is way too much for a good ROLO (laser) alignment. I think the "normal" rate is about $150.