I think subscription plans make a lot of sense. There are benefits to the consumer, the manufacturer, the retailer and the environment. I don't see a down side to them.
Where is the logic in BUYING a product and then paying RENT to use it?
Pete, are you subscribed? If so, are you happy with it?
Luckily most of the features of the Custom are included and not extra. Think Cardo didn't quite think things through, especially since cardo has Sena as competition. One reason why BRP has drastically raised their pricing....no real competition in the 3 wheeled market.
Welcome to the digital world! BMW has also the same plan; they want you to pay for heated seats/steering wheel & also for updates to the built-in nav system; that's a disaster waiting to happen... Look at Tesla, where drivers/owners need to pay for the self-driving options.
I am a firm believer that if you want something, you buy it; then it's yours during the lifespan of the product, not a monthly subscription...
Do you mean a link like the one from Flamewinger at post #3 in this thread that I quoted above, Pete?? :dontknow:
We are not only going to bend you over up front, we are coming back on a monthly/yearly basis just to get what is now the basic's.
No thanks. Tired of seeing subscriptions for owned goods.
Exactly.
BTW, I'm responding to only the highlighted part of the quote, not the rest of it, with which I disagree.
Well, based on the responses here and online, I think you are in the minority opinion. Sena and its cozy relations with several helmet manufacturers (which Cardo has none), and Cardo's unpopular subscription model, are a good indicator of Cardo losing any market share they may have had.
Where is the logic in BUYING a product and then paying RENT to use it?
There are some aboard that do have a bit of knowledge on the marketing subject. In addition to teaching Accounting (20 + years) at the college level, I taught Managerial Accounting (20 + years) and Marketing for a couple years. :bowdown:
In addition to a higher education in business, which we both have, I think hands-on experience working at the C-suite level, even in smaller organizations, is essential to understanding how business decisions get made. I may not like the impact that a company's decisions have on my life, but in most cases I don't presume to know better than the executives making those decisions.
:agree: I was also a finance director for two different non-profits while in AK. That gave me a little experience in finance decision making. I did that for 11 years in addition to the teaching. For awhile, I had three jobs.
I'm sure there was some Monday morning quarterbacking by those not in the boardroom about decisions made by those who were.
An interesting aside. Both the non-profits were environmental groups. I was the "odd man out" in both places. A few times they asked me how the "other side" felt about what they were doing.