Rob Rodriguez
New member
Then that would mean every dealer would need to charge the same amount for the install. That removes any competition among dealers for your business. Some dealers will charge more some less for an install, some might even not charge you for it at all if you buy the bike from them.
Those prices are MSRP, that gives the dealer leeway to charge what they want.
It pays to shop around, and find a dealer that will deal on the price.
But its all BS. How many people have more than 1 dealer within 100 miles of them? I'm guessing not many. That makes "shopping around" a bit more difficult unless you have the desire and ability to travel and spend the time doing it. At the same time...................All dealers should be offering the bike at the same MSRP. If they want to discount below that to "earn someone's business" that's fine but I shouldn't be shown a price at the BRP website for a product and be shown a different price (higher price) when I walk into a BRP dealership for the same product. Margins on anything powersports related is low anyway. The dealer profit in units is small and I'd guess that if you have multiple dealers that are all listing the same price on a unit they have only a small amount they can move on price (to earn your business) and still turn a profit. Of course "floor plan" financing and dealer volume plays a role in this but at the end of the day if BRP lists a price for a product on their website as X then the dealer should have the same X price for that product at their dealership.
It's one of the reasons I asked the original question about how the customization order process works and in that original post I said its typically "cheaper and cleaner" to order your unit with the accessories right from the factory. Then there is no "middle man" involvement.
BRP has spent a lot of time talking about the Ryker and how the new generation wants different things than the old generation. Well, the business model is another area the new generation would like to be different. I would venture a guess the younger generation doesn't even want to step foot in a dealership. They want to go online, configure the bike, buy it and have it delivered right to their door. No middle man.
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