Okay - so here is the deal - I was talking about the web link that is in the Sponsor Forums - which still seems broken.
The one on the home page works fine:
http://www.spyderlovers.com/forums/index.php
And yes - it does say ESI cycle products.
Here's the scoop.
Our company is No Magic Neon Inc. which owns several registered trademarks one of them being the
Street Magic brand of products.
Being Spyder products are so different than our line of Harley products and from our line of accent lighting products, we wanted to have a separate division for Spyder items.
We never thought the Spyder line would get so big so fast, but being it did, we want it to have it's own identity within our line of products. So, we made a new division of NMN Inc for the Spyder parts called
ESI.
The
ESI name came about from the same mind set as the "
No Magic" brand.
No Magic Neon's name came from making motorcycle neon products in the early years and the fact that, although electricity is a bit of a mystery to many people, there is "
No Magic" in how any of this works. It is all
Engineering,
Science, and
Innovation. Which is what I have told customers for many years.
So, when deciding on a name for our new Spyder division I wanted one that would convey that same message, hence the name
ESI.
I think this name says it all about how any of this works, and is right in line with the "
No Magic" mindset and family of products.
I hope this has cleared up just who and what
ESI is. It's us! :yes:
Here is the new company slogan for
ESI.
ESI... "Because there's more room outside the box" :thumbup:
MM
