About one third the cost, several different sizes, not as fancy. The installation is fairly straight forward, instructions are pretty good, figure 1 to 3 hours for install.
One complaint, the screws supplied for the back pad are too short, had to pick up some stainless wood screws 1/4 inch longer to put it on.
I'm pretty well satisfied with mine, my passenger says she likes it.
Hope this helps.
john