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How the Guiness book of world records came to be

IdahoMtnSpyder

IdahoMtnSpyder

Active member
Heard this on NPR this morning. Thought you guys might be interested. https://www.npr.org/sections/thesal...ness-irelands-most-popular-tourist-attraction

Here's a quote from the news story.

Beyond ingredients and recipes, Guinness has used aggressive exporting and clever marketing to become a global brand.
In the 1950s, the company's managing director, Hugh Beaver, was on a hunting trip. He got into an argument with his hosts over which game bird was the world's fastest. O'Connor says it was the sort of debate that is common in pubs across Ireland. As O'Connor tells it:
"A marketing light bulb went off in his head. You know what we should do? We'll formulate some kind of compendium of superlatives that we can place behind a bar that will resolve all of these pub debates and it'll be a nice bit of free PR. We'd put the Guinness name on it."
And so, the Guinness Book of Records was born.
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