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Harley-Davidson CEO Resigns
- Thread starter JayBros
- Start date
carbonation
New member
No surprise HD is not attracting younger riders.
They all want to be Ricky Racer, riding wheelies down the highway, and weaving through traffic.
The entry level 750 and Street Rod are not going to appeal to a young crowd unless Young Blood is following in Daddy's footsteps.
Once you get into HD territory, you've been doing this for a while, have developed a taste, and a discretionary income.
Maybe they could get a cartoon character or Amine to appeal to the youngn's. Worked for the tobacco industry.
They all want to be Ricky Racer, riding wheelies down the highway, and weaving through traffic.
The entry level 750 and Street Rod are not going to appeal to a young crowd unless Young Blood is following in Daddy's footsteps.
Once you get into HD territory, you've been doing this for a while, have developed a taste, and a discretionary income.
Maybe they could get a cartoon character or Amine to appeal to the youngn's. Worked for the tobacco industry.
ARtraveler
R.I.P. Dwayne
Interesting. The sales decline has been noticed by many. HD has a true following. But most are in their 60's and 70's now. The "new" offerings a 750 and a 500 are to little, to late. I do not see either appealing to the crotch rocket crowd. I already have a Kawi Vulcan 900...so I don't need one of those.
Tango
Well-known member
Sayonara! :bdh: They have been losing sales year after year. Clothing is what keeps them a float. Having lived in PA., got tired of them squeezing the city year after year for lower taxes. And from the state, incentives to stay in PA.. They were real proud of their product when dealers were selling them for $3,000-$5,000 over retail. Screw HD! Let them go under IMO... :cus: Tom :spyder:
AVBIZ
New member
I agree- Descretionary income and perceived value are key. Honda can get you rolling down the road for as little as $2500 (albeit a scooter) up to a $30k Goldwing. Harleys seem to live in the $20k-$30k rarified air - cant sell to the masses like that. Most OEMs are building 300cc-500cc bikes for younger crowd.
ARtraveler
R.I.P. Dwayne
$40K plus is where a lot of the Harleys are these days.
The Honda dealer here has a nice used Road Glide for $4,500.
The Honda dealer here has a nice used Road Glide for $4,500.
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Sales are down for all manufacturers. Side by sides and dirt toys are what is keeping all the dealerships afloat around here. Can't swing a dead cat around my area without hitting a guy that is offering a great deal on his low mileage Harley and they still aren't selling so it's isn't just the price that's affecting sales. The same situation applies to all makes including Spyders. Nationally motorcycle registrations are up so someone is buying something somewhere, but not in my neck of the woods.
Tango
Well-known member
Harley trikes are $40,000! :yikes: Not for me. :thumbup: Tom :spyder:
Tango
Well-known member
HD can go :cus: themselves! I had 2 different dealers screw me out of a bike when you had to get on a waiting list. One was a dealer in town where I worked that was taking care of the PD. The other, where I lived. They suck! I made a ton of money with their stock which was nice. But that sucks now also. :thumbup: Tom :spyder:
Tango
Well-known member
If you like black, ya. Add $1750 for a color like the 2020 RTL. And another $1000 for F+A. $37750. Then all the HD clothing you have to buy to fit in :thumbup: Tom :spyder:
JayBros
Well-known member
Yes, Matt. Thanks very much for the correction.
troop
Well-known member
Love em/hate em, they are still a 117 year motoring icon. H-D didn't/doesn't make anyone buy their bikes. And true, clothing/accessories are keeping many dealer's lights on, but NO company does it better. Hopefully, this tariff schitt gets straightened out, as H-D fought off foreign production as long as possible (and yes I am fully aware of foreign content).Hopefully, the upcoming Pan America and Bronx can enliven some younger millennial's, but most seem to be not interested.
wifesspyder
New member
I think all the big bikes are hurting. Years ago the Goldwing was the main ride that you would see on the hiway when traveling. The local GW club here had over 200 members and was VERY active. Now down to a few old timers and and they go to meetings in cars. Two years ago when I took a long trip, the main bikes on the road were HD's. When it warms up here, they are thick as fleas and run up and down my road all weekend. I would hate to see them go under, and to wish them so is.......well. That would put thousands of workers out of work plus all the companies that support them with parts and so forth would dry up. It happened here when Honda moved the Goldwing back to Japan. I am seeing more spyders around and hope they can hang in there too. They attract a lot of old riders like me, who have gotten too weebly wobbly to ride a two wheeler. Price a GW trike sometime. Right up there with the rest.
carbonation
New member
I don't want to see HD go under, or Honda, Yamaha, Suzy, KTM, Can Am, anyone really. Everyone needs to stay in business, it's an indicator of health of economy, and feeds the market with used vehicles for more to afford. But it is not the first, or second time HD business has slowed. When you limit your audience, you limit your revenue stream.
Go get the book "More Than a Motorcycle" and give it a read. A very interesting take on HD and one of their comebacks.
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