There are no roads going up to Barrow, AK. The only way to get supplies in are by boats or airplanes.
Now think on this... Barrow has been occupied by the Iniut for more than 1,500 years. Before outside transportation, they relied on the land for what they needed. Bet they had the toilet paper equivalent figured out, and they didn't feel the need for avocados, chips or watermelons.
So this young couple are up there comparing the price of their cultural "needs" to what they feel a different society's "needs" are.
We've traveled a bit and have always been aware of other ways of living and language. What we have seen everywhere we went, were tourists treating a different culture as entertainment, with no respect for the locals around them.
These two people tell me that the phrase "Ugly American" is alive and thriving.