jeuchler
New member
Apparrently there is to be a lot of $ thrown at advertising, especially in SoCal and FL by BRP.
Marc Lacroix says "With such a new product we couldn't afford to be everywhere, so we chose key markets with lots of potential, with lots of motorcycle riding; research showed those markets are likely to be keen adopters of the Spyder." He says Southern California, for example, is the largest motorcycle market in North America and the only state where one can operate Spyder with an auto license.
"Awareness levels are extremely low, at less than 5% in North America, which is why we decided to focus on key markets, and heavy up in Florida and So Cal..."
So...where's my radio controlled Spyder toy?
Oh, and on an unrelated note, BRP is getting back into Motocross.
"Under the banner Can-Am that the first off-road motorcycle to be manufactured by the giant of motorsport since the early 1980s made his first public appearance in the first round of the Canadian motocross championship June 6, Kamloops, British Columbia, under the name MS450X . ....which should enter into final production in the winter of 2010 and will be launched in early summer as a 2011 model. A
enduro model to follow in 2012."
Marc Lacroix says "With such a new product we couldn't afford to be everywhere, so we chose key markets with lots of potential, with lots of motorcycle riding; research showed those markets are likely to be keen adopters of the Spyder." He says Southern California, for example, is the largest motorcycle market in North America and the only state where one can operate Spyder with an auto license.
"Awareness levels are extremely low, at less than 5% in North America, which is why we decided to focus on key markets, and heavy up in Florida and So Cal..."
So...where's my radio controlled Spyder toy?
Oh, and on an unrelated note, BRP is getting back into Motocross.
"Under the banner Can-Am that the first off-road motorcycle to be manufactured by the giant of motorsport since the early 1980s made his first public appearance in the first round of the Canadian motocross championship June 6, Kamloops, British Columbia, under the name MS450X . ....which should enter into final production in the winter of 2010 and will be launched in early summer as a 2011 model. A
enduro model to follow in 2012."
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