Firstgear does a fair job of providing female riding gear. But there are a few things that make it tough. I hope I don't get in trouble for the truth....
Women are a small portion of the market. Large volume makes things less expensive, more profitable. Low volume makes things more expensive and much less profitable. Frankly, there just isn't that much money in it. It's not sexist. It's just business.
So why not sell something that works better? They can have low sales volume of gear we don't want or a low volume of gear we like.
Women's bodies are more difficult and more expensive to fit. Making straight clothing is less expensive than making curved clothing. Men's straight clothing tends to be a more universal fit. Curved clothing, not so much. Especially when you factor in all the different sizes and shape variables on the female side.
Gee, I wonder how all those women's wear companies do it? :dontknow:
Even though wholesalers don't buy that much volume in women's gear. There is always a pretty large volume of gear left over at the end of the year. So you get discounted, discontinued gear for women selling at low prices to liquidate it. This not only tends to hurt new product sales. it really hurts the bottom line, which is not an incentive to produce more options for this line of gear.
If they produced what we really wanted, they might not have so much left over!
And may I say it as delicately as I possibly can .... Women are, on average, more particular about fit than are men. It tends to drive returns, etc., which is another negative incentive for manufactures and retailers alike.
Someone has to hold to a standard! 
:roflblack:
However, more and more women are riding. And as their voices accumulate, the industry is beginning to change. Rather than producing what a man thinks a woman should wear. They are actually asking women what they want.
I'm all for that! Maybe they should have 2 lines:
- motorcycle-style gear, and
- gear for riding motorcycles
Things are getting better for the ladies. And I am all for that!
Good ladies gear is out there. Not as readily available and easy to find as men's gear. But if you look, you can find it.