Lions magazine, publication of Lions Clubs International, has switched to print only for six issues and digital for all 12 per year. There's no commercial advertising in it, so that shows even the organization owned and funded mags are finding print versions unsustainable for the long term.

Years ago I had a quasi partnership with a guy doing a regional magazine. I owned a print shop so we did all the layout in my shop. We came to the conclusion that, "The inability of the advertiser to measure the effectiveness of his advertising was the salvation of the advertising industry!" Today, with instant feedback based on clicks in the digital world advertisers have a much, much better measure as to how effective their advertising is. They don't have that with print advertising. So with no way to gauge the effectiveness of their advertising in one medium versus a way to gauge it in the other medium it's not hard to understand why print is losing out.