BRP's Target Market

[Immortal]

???? remarks removed, although they are true...

[rleathen]

First of all unless you were actually there and the words were said to you what you are passing on to everybody is called hearsay. We all know how a story or a recounting of a conversation changes from one person to the next to the next. Unless the conversation was between BRP and you I would caution putting absolute faith in what you have been told was said.

Just my two cents worth!

[Immortal]

It was not spoken, it was written. still riding mine though.

First of all unless you were actually there and the words were said to you what you are passing on to everybody is called hearsay. We all know how a story or a recounting of a conversation changes from one person to the next to the next. Unless the conversation was between BRP and you I would caution putting absolute faith in what you have been told was said.

Just my two cents worth!

[trldncr]

It was not spoken, it was written. still riding mine though.

They do this to make it more appealing to the people outside the `TARGETED`range. People think that if it is marketed for that type and age group, that they can ride one too, it makes them feel younger or maybe more of a rebel and it actually widens the perspective group. I guess it is somewhat of a marketing trick or so they say. I think it will fit just about anyone that is willing to try it and accept it for what it is. I love, it my wife loves it and my parent`s love their Spyder too and they are in their 70s. From someone outside the targeted group LETS RIDE!!!

[decco]

IMO there is nothing wrong with that quoting that you are targeting a black, white, asian etc market.
If market research has pointed to that fact that it is mainly white males 30-45 that will ride these machines then you wouldn't expect them to employ a black rapper to advertise them etc.
I am white, male and 32 so i fall into there catchment figures.
Hell I don't get moody because no-one tries to sell a turban to me, market research says I wont buy one so why waste money trying to sell me one.
Just think about it with your head for a moment and it makes perfect sense.

[bone crusher]

IMO there is nothing wrong with that quoting that you are targeting a black, white, asian etc market.
If market research has pointed to that fact that it is mainly white males 30-45 that will ride these machines then you wouldn't expect them to employ a black rapper to advertise them etc.
I am white, male and 32 so i fall into there catchment figures.
Hell I don't get moody because no-one tries to sell a turban to me, market research says I wont buy one so why waste money trying to sell me one.
Just think about it with your head for a moment and it makes perfect sense.

It's like targeting audiences for fast food or other products...there are certain demographics that are more likely to purchase an item...this is not meant to be discriminatory, it's how you market products...all businesses do this...

[NancysToy]

So now besides being politically incorrect, I am demographically incorrect? Oh, woe is me!
-Scotty

[Dudley]

It was not spoken, it was written. still riding mine though.

First you said BRP told a friend of yours. Then you say it was written, not spoken. Why does it even matter who BRP targets. That won't legally prevent anyone outside the target area from buying a Spyder. Smell the roses...smile and wave as you ryde by. If you let that bother you...

[Diggittt]

I don't fit the target market and I am still not giving her back!!! So there!!!

diggittt

[BRPjunkie]

That makes a whole bunch of us if the age data on this site is an indication. Not to offend the younger set, but there are lots of us Spyder elders who are quite a bit past the upper end of their alleged 30 - 45 target range.

[NancysToy]

That makes a whole bunch of us if the age data on this site is an indication. Not to offend the younger set, but there are lots of us Spyder elders who are quite a bit past the upper end of their alleged 30 - 45 target range.

We must be the bait. They always use irresistible models.
-Scotty

[Director]

So now besides being politically incorrect, I am demographically incorrect? Oh, woe is me!
-Scotty

You're not alone Scotty! I'm right there with ya!

Bruce

[effgjamis]

based upon what I have read, it would be most interesting to get a high low, or average age of the peeps riding and writing about their spyders here on Spyderlovers.

If I were in that age group, I wouldn't be riding a spyder.

[Roger]

Decco you are correct but i think that by removing the post is basically stating that there is no room for that type of information on here. this is a family friendly forum.

[Oldmanzues]

So now besides being politically incorrect, I am demographically incorrect? Oh, woe is me!
-Scotty

I fully agree. But I can not use those big words.

Just a thought, but I buy two and ride them, Does that make me in there someplace.

What group am I in, being that I am almost 3/4 of a Century Old ( as a student on school bus tole me, one time.)

[hawkiii]

I used to be 45... but that was about 7 years ago

[AMTJIM]

This comes up everytime I google spyderlovers.
spyderlovers.com - Quantcast Audience Profile
This site reaches fewer than 2000 US monthly people. The site attracts a heavily male, fairly wealthy, mostly Asian, 50+, college educated following.

[FANG]

So now besides being politically incorrect, I am demographically incorrect? Oh, woe is me!
-Scotty

There's a bunch of us that are demographically incorrect. And frankly I am tired of all the Politically Correctness in the world. It's all bull**** !!!!

[Donk45]

Well I fit the bill exactly, but they were very wrong...bc im the minority and the youngest here at 30

[MetroAsian]

I think I hold title to the youngest spyder owner. Totally did not fit the demographics...25 (at the time of purchase), Asian and not caucasisan, no kids, etc. Didn't buy it with mommy or daddy's money, my money. I chose to buy a Spyder because it was something different at the time and not many people had them and then the business idea of renting them came about while driving it around a few months.

I think BRP is doing themselves a disservice by pigeon holing themselves to one target demographic. From what I seen from renting the Spyders out, it gets the attention of both the young and the old. Everything from the ghetto gang bangers in Oakland, trust fund babies hanging out in Santana row, to the women in their 30's, 40's that want to do something exciting and know that the Spyder is stable, safe and doesn't require a motorcycle license in California. I wish BRP did more marketing. I'm curious to see how they are going to introduce the Spyder in Transformers 2 as like they did on the CSI Miami episode. I also have seen a big billboard for the Spyder going North on I-5 before going through the Grapevine. I think that dealership must have forked over some money to put it right above their store so I guess that's a start.

BRP can thank me later for all my gorilla marketing I do for them passing out their literature and speaking to all the curious tourists by the wharf

[Smylinacha]

Well I think this place has a very broad range of people on here - females, males, young, old, black, asian, white, latino, european, white collar, blue collar, retired, still working, wealthy, not so wealthy, physically challenged - Seems like anyone and everyone likes the . I think it's cool that it's so broad. Harley is like that now too - years ago it only used to be "scummy lookin bikers" and now look - you've even got the prepsters riding them and more women also. Except when a guy buys a sportster he gets made fun of cuz Harley riders think it is a chick bike.

[NancysToy]

Except when a guy buys a sportster he gets made fun of cuz Harley riders think it is a chick bike.

That's the truth. Back when I had my CH (stands for Charley Horse), it was the hottest thing on the planet. Now it's a chick bike. What does that make a stinking tricycle?
-Scotty

[Smylinacha]

That's the truth. Back when I had my CH (stands for Charley Horse), it was the hottest thing on the planet. Now it's a chick bike. What does that make a stinking tricycle?
-Scotty

Also when I had my Deluxe, Harley Riders thought that was a chick bike too. Now I'm not saying all Harley riders are bike snobs but many of them sure can be. HDX isn't, Roaddog isn't and my friends that ride them aren't but I've seen some Harley forums and many are a bunch of jerks in there. Nothing wrong w/ Harleys - I love them and I also love Ducati's, Beemers, Triumphs, the Honda rice rockets, Suzukis - I like ALL bikes. Not sure what many bikers think of the but the ones I know like it.

[Immortal]

I posted that and then removed it because the controversary of it all wasnt worth the dislikers bashing on the site. At the same time I dont care about political correctness because I too think that it has been taken to far. On the other hand, BRP has a vehicle that has brought a wide range of individuals together and I think that by them overlooking that and being narrow minded and unacceptable of the trend is a business mistake. Everytime I ride mine all people across all age ranges and races love it! That says that they need to revisit their target market. Thats my 2 cents and Im out.

[bjt]

When I was in Valcourt at The Homecoming, some BRP reps stated that they initially figured the target market would be younger male riders. I think they have now found that they couldn't quantify the market of such a unique and exciting machine. They had no idea that older people would see this as a way to continue riding when a two wheeler become too difficult. Or that those who were uncomfortable on two wheels would jump at the chance to ride in the wind with a Spyder. Or that those with various disabilities would have the chance to ride. The list goes on.